The Team
Built by people who lived the problem.
We spent years inside the ad tech ecosystem — building publisher tools, running monetization programs, and watching teams lose days to deal administration. AdStella is what we wish existed.
Why we built AdStella
Between us, we spent decades inside Google's publisher-facing teams. We saw how much time publishers lost every week chasing buyers over email, manually configuring line items, reconciling deal terms in spreadsheets.
The technology to automate this existed. The AI to handle the back-and-forth existed. What didn't exist was a product built specifically for publisher ad sales teams. Not a generic CRM, not another ad server, but an agent that understands your inventory, speaks your buyers' language, and does the work.
So we left Google and built it. AdStella is the product we wished we had when we were running publisher programs.
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