Common questions

AdStella deploys a coordinated fleet of agents that cover your entire direct sales pipeline. Agents handle inventory management, buyer discovery, deal negotiation, review, and trafficking into your ad server. Each agent owns a specific part of the pipeline and works autonomously within the rules you define.

AdStella runs several specialised agents: a Catalog Agent, Storefront Agent, Negotiation Agent, Deal Review Agent, Ad Server Agent, and Yield Agent. The exact configuration depends on your setup. More agents are in development.

No. They handle the repetitive, time-consuming work: responding to briefs, matching inventory to buyer needs, proposing deal terms, and trafficking approved deals. Your team stays focused on high-value relationships, not admin.

Yes, fully. You define which products are visible, what deal structures are acceptable, and which buyer categories are approved. Agents operate strictly within those rules. Nothing goes live without your explicit approval.

Yes, at any time from your dashboard. You can pause individual agents, update their rules, or restrict visibility. Changes take effect immediately.

Setup is designed to take minutes. Connect your ad server, configure your inventory packages and deal rules, and your agents are live. No code required, no lengthy onboarding.

We support the major ad servers publishers use for direct deals. Reach out to confirm your stack is covered, or to get it prioritised on the roadmap.

No. Everything is configured through the AdStella dashboard. Your team handles it directly — no code, no infrastructure changes, no engineering involvement required.

Yes. AdStella plugs into your existing workflow. Approved deals are trafficked into your ad server the same way as any direct deal. Nothing about your downstream process needs to change.

Human buyers (media planners, agencies, DSP operators) get a branded storefront where they can browse your inventory and propose deals directly. Buy-side AI agents and automated systems can connect via API. Both paths land in the same pipeline for you to review.

No. Human buyers access via a link you share. They provide basic contact details and can start immediately. No account creation, no onboarding, no friction on their end.

Yes. AdStella is built for the emerging reality of AI-to-AI deal making. Your agents can receive, evaluate, and respond to briefs from buy-side AI systems, all within the parameters you define.

Every deal proposed by an agent lands in your dashboard as "pending review." You see full deal terms, buyer identity, matched products, and the agent's reasoning before anything happens.

The Ad Server Agent creates the order and line items in your ad server automatically. The deal goes live without any manual trafficking on your end.

Yes. Every deal stays in pending review until you act. You can approve, counter with revised terms, or reject. The Negotiation Agent handles any counter-proposal back to the buyer.

You set the pricing rules: target CPMs, acceptable deal structures, and volume thresholds. Agents propose deals that fit within those parameters. There are no auctions or dynamic floors. AdStella is built for direct, negotiated deals.