The Platform
A coordinated fleet of agents.
One sales team. Zero headcount.
AdStella deploys a coordinated fleet of AI agents that cover every phase of the direct sales process. From inventory sync to deal execution, automatically.
The Agents
Meet your AI sales team.
Six specialised agents. Each owns a distinct part of the pipeline.
Always in sync
Your inventory, always up to date.
The Catalog Agent keeps your product catalogue perfectly synchronized with your ad server. Every format, pricing, targeting rule, and audience segment is reflected in real time. Buyers always see accurate, current inventory.
Capabilities
- Syncs products from your ad server automatically
- Maintains pricing, targeting, and format specs
- Toggles product visibility instantly
- Flags mismatches between catalogue and live line items
Human & Machine
A universal storefront for humans and agents.
The Storefront Agent provides a dual interface for all buyers. Human media planners get a branded, interactive storefront to browse inventory and propose deals. Buy-side AI agents get a clean API to discover, qualify, and negotiate programmatically. This brings programmatic efficiency to your highest-value direct deals.
Capabilities
- Interactive UI for human media planners
- Structured API for buy-side AI agents
- Serves both direct and programmatic direct buyers
- Answers discovery & spec questions for all buyers
<1 min
Every deal, fully formed before you see it.
The Deal Review Agent assembles everything you need to approve a deal in one place: buyer identity, product selection, budget, campaign dates, DSP details, and creative specs. You review a complete package, not a chain of emails.
Capabilities
- Validates deal terms against your rules
- Flags deals that don't meet your pricing rules
- Surfaces buyer history and context
- One-click approve or counter-propose
One-click
Approved deals go live in seconds.
The Ad Server Agent pushes approved deals directly into your ad server. It creates line items, applies targeting, sets agreed pricing, and confirms trafficking. No copy-pasting, no manual entry. Your existing workflow, automated.
Capabilities
- Creates line items on approval
- Applies targeting and creative specs automatically
- Syncs deal status back to your dashboard
- Works with your existing ad server structure
Autonomous
Handles the back-and-forth so you don't have to.
The Negotiation Agent manages the full buyer conversation: answering spec questions, qualifying budget, handling objections, and counter-proposing within your defined rules. It closes deals autonomously, escalating to you only when it matters.
Capabilities
- Answers any inventory or spec question instantly
- Qualifies budget and timeline
- Counter-proposes within your pricing rules
- Escalates edge cases to your team with full context
Max RPM
Maximize revenue on every deal.
The Yield Agent monitors deal delivery, revenue performance, and buyer demand across your portfolio. It surfaces underperforming deals, flags inventory gaps, and recommends package adjustments to maximize revenue from every placement.
Capabilities
- Tracks deal delivery and revenue in real time
- Recommends pricing adjustments based on demand
- Surfaces underperforming or underexposed inventory
- Flags deals at risk of under-delivery
Product Walkthrough
See it in action.
Each feature of the platform, shown as it actually looks inside AdStella.
01: Conversational Deals
Brief in, deal out.
Describe the buyer's brief in plain language. The Negotiation Agent finds matching products, proposes deal terms based on your pricing rules, and pushes the deal to your ad server. You approve in one click.
- Buyer describes campaign goal in chat
- Agent matches to your product catalogue
- Deal terms proposed within your pricing rules
- Publisher approves or counters inline
The Trade Desk wants premium CTV in the US. I've matched 2 products. Want me to draft a deal?
Yes. Propose $18.50 CPM, 2M impressions, programmatic guaranteed.
Premium CTV Package
CTV Video 30s
$18.50
ActiveLive Sports Sponsorship
CTV Video 15s
$24.00
ActiveNews & Current Affairs
CTV Video 30s
$15.00
Draft02: Product Catalogue
Define once. Agents use it everywhere.
Your Catalog Agent keeps every product in sync with your ad server. Set pricing, targeting rules, and formats once. Every agent references your catalogue automatically.
- Products pulled directly from your ad server
- Pricing and targeting always current
- Toggle visibility in seconds
- Agents never surface products you haven't approved
03: Agent Orchestration
All agents. One coordinated pipeline.
One orchestrator coordinates all six agents across your ad server, SSP connections, and reporting. Each agent handles its domain autonomously. No context-switching between systems.
- Ad Server Agent creates and traffics line items
- Deal Review Agent validates terms
- Reporting Agent tracks delivery and revenue
- Yield Agent surfaces deal performance gaps
Proposed Terms
Agent Note
Buyer asked $14 CPM. Countered at $16 based on your pricing rules.
Your Decision
04: Real-time Feedback
You approve. Agents execute.
Every deal the agents negotiate lands in your dashboard fully formed. Review, approve, counter, or reject inline. Your decisions teach the agents your preferences over time.
- Deals arrive with full buyer context
- Agent explains every counter-proposal
- One-click approve or counter
- Preferences learned over time
Ready to deploy your agents?
Live in under 5 minutes. No code. No onboarding calls.