AI agents that unlock the full value of your ad inventory.
AI agents that unlock the full value of your ad inventory.
Direct deal value at programmatic scale. Agents that handle discovery, negotiation, and execution. From brief to live deal in minutes, not weeks.
Deal Activation
Deal #PMP-3901 · TradeDesk
Steps
The Impossible Choice
Publishers are stuck between
value and scale. Until now.
Today's Reality
- →
Walled gardens offer buyers simple setup, massive reach, and instant purchasing. Ad budgets follow.
- →
Direct deals capture your full value but are manual, slow, and impossible to scale.
- →
Programmatic scales but commoditizes your premium inventory into generic ad slots.
- →
Your team spends more time on execution than strategy.
With AdStella
- ✓
Value of direct deals + scale of programmatic. No tradeoff.
- ✓
Your agents connect directly with buyer-side AI. No intermediary, no added latency.
- ✓
Minutes to launch, not weeks. Walled garden simplicity for the open web.
- ✓
Reduce intermediary fees on direct deals. More of what each deal is worth stays with you.
Walled Garden efficiency for the Open Web. Now possible.
Our Solutions
Universal Storefront
A dual-interface storefront for all buyers. Human media planners get an interactive UI to browse inventory and propose deals. Buy-side AI agents get a clean API to discover and negotiate programmatically, bringing walled-garden efficiency to the open web.
MediaPulse Storefront
Premium CTV Package
CTV Video 30s · US
Live Sports Sponsorship
CTV Video 15s · US · GB
News & Current Affairs
Pre-roll · Global
Our Premium CTV Package reaches 8M monthly uniques. Interested?
Q3 Brand Campaign
DV360 · active
Summer Display Run
Xandr · approved
Premium CTV Package
The Trade Desk · $37K
The Trade Desk is looking for premium CTV inventory in the US. I matched 2 products from your catalogue. Want me to draft a deal?
Yes. Propose $18.50 CPM, programmatic guaranteed, 2M impressions.
Done. Deal drafted and sent to buyer:
Premium CTV Package
CTV Video 30s · US
$18.50
Target CPM
Live Sports Sponsorship
CTV Video 15s · US · GB
$24.00
Target CPM
News & Current Affairs
Pre-roll · Global
$15.00
Target CPM
Entertainment Bundle
CTV + Display · US · CA
$12.00
Target CPM
Running
Running
Running
MB-8D3F1A2C
The Trade DeskAgent Note
Buyer requested $17 CPM. I countered at $18.50 based on your pricing rules. Awaiting your decision.
Your Decision
Note (optional)
Approved. Once live, push the order to the ad server and set frequency cap to 3/day.
~2 min
Brief to live deal
from first click to live deal
$0
Ops overhead per deal
fully automated trafficking
0
Lines of code to setup
no-code native integration
FAQ
Common questions
Quick answers to help you get started with AdStella's AI agents.
AdStella agents handle your entire direct sales motion: matching buyer briefs to your inventory, negotiating deal terms within your parameters, and pushing approved deals straight into your ad server. You review and approve. They execute.
You do. Agents operate within rules you define: approved buyer categories, target rates, deal structures, and inventory exclusions. Nothing goes live without passing your criteria. You can adjust or pause any agent from the dashboard at any time.
Under 5 minutes. Connect your ad server, configure your inventory packages, and your agents are live. No code required. Most publishers receive their first deal request the same day.
The open web just got
walled garden fast.
Deploy in under 5 minutes. Buyers get instant access to your inventory. You approve every deal.